What’s that, you ask? Well, I’m trying to think of a term that fits how today’s webcomics are disseminated. Back in the day, we were told to drive all traffic to our websites to soak up that sweet, sweet ad revenue. “Update like clockwork as often as you can, and you’ll be making bank off this webcomic thing in no time,” some would say.
Except that the bottom has fallen out of banner advertising rates. And potential readers? Well, they don’t like to be corralled into a particular site anymore. If anything, they find comics and art they like on social media where a lot of those sorts of things seem to be posted.
Oh, I’m not saying to stop driving traffic to your site. Not at all. But I do think the role of your “home address” is changing. Your site is a hub, and if you’re creating free content anyway, then that content ought to be free to find new readers wherever they may be.
And while you can still make some money off of ad revenue, it likely won’t be your main source of revenue — especially for a longform comic. If the last few years of crowdfunding have taught us anything, it’s that people will still buy content that they enjoy even if it’s already been out there for free on the interwebs.
And the best way to find those readers is to go to where they are — by putting your stuff out there in the cloud.
So starting this week, we’re spreading Shadowbinders around a little.
We’ve already been on Tapastic for a few months now. It’s an incredibly easy to navigate site with some great people working over there.
Now, keep in mind that Shadowbinders.com will always be updated first. So yes, for the newest updates you want to still come here. But we won’t mind if we see some of you elsewhere.
[Note: The pic above is an uncropped image of Crimson Rhen from the cover of Book Two.]